The Covid-19 pandemic has caused the production and business activities of many enterprises to stagnate, and losses are unavoidable. In that context, many enterprises have made changes and efforts to overcome difficulties, turned challenges into opportunities to consolidate internal efforts, ready for the upcoming acceleration phase.
Strategy for reversing the flow
Ms. Tran Thi Le, General Director of NutiFood Joint Stock Company, said that Covid-19 was a test for the management capacity of enterprises. Enterprises that have investment in development strategies,dare to look directly at the problemwill findadaptive solutions and new opportunities.
Through two waves of the pandemic,enterprises have built standby plans to deal with similar situations, so they would gain the initiative.
Now is the time to analyze the core values of enterprises, share their orientation and vision to call on enterprises, partners, banksto accompany the implementation.
Agreed with the opinion, Mr. Chu Tien Dung, Chairman of Ho Chi Minh City Association of Enterprises (HUBA), acknowledged that the last two outbreaks were a serious test for management capacity of enterprises.
In addition to enterprises that had real difficulties in supply and consumption markets, many enterprises exploited the market gapdue to the breakdown of supply chains as well as changes in demand and consumption habits.
Mr. Nguyen DinhTrung, Chairman and CEO of Hung Thinh Group, said that the more difficult it was, the braver enterprises were. Specifically, Hung Thinh had done things theycould not do under normal conditions. The company had taken advantage of the quiet market caused by Covid-19 to restructure, apply digitization and change its product list to meetmarket demand.
Vissan Joint Stock Company (Vissan) is an enterprise in the food industry. Its products are distributed and sold in most supermarkets across the country, convenience stores, shopping malls, traditional markets.
However, when the Covid-19 pandemic began, the company's distribution outputfell sharplyin supermarkets.
But "no difficulties, no discoveries",Vissan takes advantage of the system of its shops to create warehouses for goods, applying the formsellingby phone.People just need to call the hotline when they need to buy food, then the goods will be delivered within two hours. In addition, Vissan also organizes its own distribution network with a system of product introduction shops,100 distributors and over 130,000 points of sale nationwide.
According to Mr. Phan Van Dung, Deputy General Director of Vissan, this form is not new in the market, but it is very new to them, both solving the problem of people not going to crowded places and changing the way of selling. That is the bright spot, the opportunity that enterprises find in the Covid-19 pandemic. Through this, the company willdevelop an online sales channel.
Accelerate to reach the finish
Although many enterprises have found opportunities, according to experts, the way to the destination is still extremely difficult, requiring enterprises to make more efforts. In particular, it is necessary to be proactive and prepare to take opportunities early, not just prepare to deal with difficulties.
Although the plan for the total revenue in 2020 to reach VND 5,580 billion, up 12% compared to last year, the pre-tax profit of Vissan Companyapproved by the Board of Directorsto submit to shareholders was only VND180 billion, down 20% compared to last year.
The item of fresh pork productsis also targeted by Vissan with a consumption target of only 88% compared to last year, equivalent to 21,332 tons.The processed food item is only targeted to increase 9%, or 28,660 tons.
In the future, Vissan will step up its strategy of developing live pig material sources, aiming to meet the company's increasing demand by 20-30% in the long term. In particular, the development of fresh meat productsin blister packs, according to the process of producing cool meat and packaging by MAP technology (meat trays are pumped with a mixture of gas to ensure meat is always fresh, safe and hygienic, keeping maximum nutritional value)is also considered one of the key product development strategies of Vissan Company in the new period.
Mr. Truong Chi Thien, Director of Vinh Thanh Dat Food Joint Stock Company, said that in order to ensure the supply of the market from now until the Lunar New Year2021,Vinh Thanh Dat Food Joint Stock Company was consolidating the system of breeding facilities, strengthening connection with partners to stabilize supply and prices.
According to Mr. Truong Chi Thien's forecasts, currently, input materials and animal feed were still quite stable, so the enterprise did not face many difficulties in increasing egg production tomeet domestic consumption demand.
Regarding the market stabilization program, this year, Vinh Thanh Dat Food Joint Stock Company maintained the registered egg output for the program as last year.
In addition, the company also increases its reserve capacity, in case the market lacks, the selling price increases, the companyhas enough capacity to supply underadjustment of functional agencies.
However, with the efforts of enterprises, it is necessary to promptly support solutions from all authority levelsto help enterprisesrecover and develop stable production and business in the future.
Source: VCN
Key words: enterprises, activate, the scenario of overcoming difficulties
